Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Double Opt-In Boosts Email List Quality
In this episode of The Email Marketing Podcast, Lucas and Luna tackle a controversial topic: double opt-in vs single opt-in. Lucas shares data from a 2025 benchmark study showing that lists using double opt-in see 28 percent higher engagement rates and 40 percent lower spam complaints. Luna pushes back with real-world examples from e-commerce, where every second of friction can cost a sale. Together they explore the nuance: when double opt-in makes sense, when it backfires, and how a hybrid approach can balance list growth with list health. They also reference a specific case of a B2B SaaS…
The skinny
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