Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why One Email Address Can Ruin Your Sender Reputation
Lucas and Luna dig into the hidden cost of bad email hygiene: sender reputation. They break down how a single spam trap address — accidentally left in a purchased or stale list — can wreck deliverability for weeks. Lucas walks through the mechanics of spam traps, bounce classification, and how major mailbox providers like Gmail and Outlook score senders. Luna shares a real-world example of a newsletter that saw open rates drop from 28 percent to 9 percent overnight after hitting a recycled spam trap. They discuss practical fixes: double opt-in confirmation, list pruning cadence, and…
The skinny
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