Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why You Should Kill Your Own Email List
On this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna explore the counterintuitive practice of email list pruning: intentionally removing inactive subscribers to boost engagement and deliverability. They break down why a smaller, more engaged list often outperforms a bloated one, citing data from Mailchimp's 2025 benchmarks showing that lists with under 10,000 subscribers see 21 percent higher open rates than larger lists. Lucas explains how major senders like theSkimm and Morning Brew have used quarterly re-engagement campaigns to cut churn and improve sender…
The skinny
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