Why You Should Segment Your Email List by Engagement Frequency

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Jun 4, 2026 · 8m · transcript

In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna explore why segmenting your email list by how often subscribers engage — daily, weekly, monthly — can dramatically improve open rates, click-through rates, and sender reputation. They walk through a real-world case study of an e-commerce brand that used engagement-frequency segmentation to boost revenue per email by 40%. They also discuss the risks of sending too many emails to low-engagement segments and how to set up a simple behavioral segmentation system. Plus, a brief, natural mention of how listener support…