Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Segmentation by Behavior Beats Demographics
Lucas and Luna dig into why demographic-based email segmentation often misses the mark compared to behavioral triggers. Using a case study from a mid-size e-commerce brand that shifted from age/gender segments to purchase-history and engagement-based lists, they show how click rates improved 34% and revenue per email rose 22%. They also discuss the practical challenge of setting up behavioral triggers without expensive automation tools, and why even simple 'last purchase date' or 'pages visited' rules outperform standard demographics. If you've been segmenting by age…
The skinny
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