How Email List Cleanup Boosts Deliverability

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Jun 11, 2026 · 6m · transcript

In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna tackle a topic every email marketer dreads but needs to hear: email list hygiene. Lucas explains why sending to unengaged subscribers actively damages your sender reputation and shares a concrete case study from a mid-size e-commerce brand that cut its list by 35% and saw open rates jump from 18% to 32%. Luna pushes back on the fear of losing subscribers, and they walk through a step-by-step re-engagement and removal strategy. If you've been clinging to a bloated email list, this episode will change your mind…