Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Frequency Caps Boost Subscriber Trust
Episode 37 of The Email Marketing Podcast explores why limiting how often you email subscribers can actually increase engagement and revenue. Lucas and Luna break down a specific case: a mid-size e-commerce brand that cut its weekly sends from five to three and saw open rates jump from 28% to 41% and unsubscribe rates drop by 34% over two months. They discuss the psychology of inbox respect, how to set frequency caps based on subscriber behavior, and why more emails don't mean more sales. The hosts also tackle the fear of leaving money on the table, the role of preference centers in…
The skinny
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