Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Copywriting Style Drives Subscriber Trust
In Episode 50 of The Email Marketing Podcast, Lucas and Luna explore why your email copywriting style matters more than your design. They dive into a 2025 study from Litmus and HubSpot showing that brands with a consistent, conversational tone saw 28% higher click-to-open rates than those using formal or promotional language. The hosts discuss how Netflix's email style evolved from generic subject lines to personalized, voice-driven messages that feel like a friend recommending a show. They also unpack the concept of 'brand voice elasticity'—how much you can stretch your tone…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.