Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Permission Ages Like Fine Wine
Lucas and Luna explore why email marketers should care about the age of their subscribers' permission. Instead of treating all opt-ins equally, savvy marketers segment by when and how someone joined. They discuss a case study from a mid-size e-commerce brand that saw open rates jump from 22% to 41% by separating 'fresh' subscribers (joined <6 months ago) from 'aged' ones (joined >2 years ago). The episode also covers the concept of permission decay — how a 'yes' from 2018 might not be a 'yes' in 2026 — and practical strategies for re-permissioning…
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