Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email List Needs a Welcome Series That Sells
Episode 30 of The Email Marketing Podcast: Lucas and Luna dive into the case of a SaaS company that boosted trial-to-paid conversion by 27% simply by restructuring its welcome series. They break down the three-email framework—value, social proof, and offer—and explain why most welcome emails fail because they ask for the sale too early or too late. Specific metrics: open rates above 60%, click-through rates above 15%, and the one email that doubled demo bookings. If you've got a welcome email that just says 'thanks for signing up,' this episode will change your approach…
The skinny
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