Shows / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Every marketing team wants higher open rates, but the metrics that actually matter — list churn, segment responsiveness, and deliverability decay — rarely make it into the headlines. In each episode, Lucas and Luna cut through the email-marketing noise, dissecting real newsletter strategies from brands like Morning Brew, The Hustle, and Substack’s top earners. They walk through specific A/B test results (subject-line length, send-time windows, preview-text impact), debate the trade-offs between…
Episodes
The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber GrowthWhy Email List Signup Forms Need Fewer Fields
Most marketers ask for too much information on signup forms — and it costs them subscribers. Lucas and Luna dig into a specific case: a B2B SaaS company that…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Confirmation Emails Reduce Fake Signups
Fake email signups waste list resources and skew engagement metrics. In this episode, Lucas and Luna dive into how double opt-in confirmation emails act as the…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Sunset Policies Improve Deliverability
In this episode of The Email Marketing Podcast, Lucas and Luna explore the powerful impact of sunset policies on email list health and deliverability. They…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List SPF Records Stop Spoofing Attacks
Email deliverability isn't just about good content—it's about authentication. In this episode, Lucas and Luna dive into SPF (Sender Policy Framework)…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Frequency Capping Boosts Retention
Episode 108 of The Email Marketing Podcast with Fexingo dives into email frequency capping — the strategy of limiting how many emails a subscriber receives per…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Hyperpersonalization Boosts Conversions
Lucas and Luna explore how email marketers are moving beyond basic personalization like first names to hyperpersonalization using behavioral data, past…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Subject Line Personalization Boosts Open Rates
In this episode of The Email Marketing Podcast, Lucas and Luna explore the impact of subject line personalization on open rates. They analyze a case study from…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Honeypots Catch Unengaged Subscribers
Lucas and Luna dive into the little-known tactic of using honeypot email addresses to identify and remove unengaged subscribers before they damage…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Re-Engagement Campaigns Recover Lost Subscribers
In episode 104 of The Email Marketing Podcast, Lucas and Luna explore the art of the re-engagement campaign. They break down a real-world case from a mid-size…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Co-Registration Doubles Growth
Lucas and Luna explore co-registration — a subscriber-growth tactic where a brand partners with a complementary service to offer a joint sign-up. Lucas…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Surveys Boost Subscriber Loyalty
Episode 102 of The Email Marketing Podcast explores how smartly designed subscriber surveys can deepen loyalty and uncover hidden revenue opportunities. Lucas…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Sender Reputation Impacts Email Deliverability
In Episode 101 of The Email Marketing Podcast, Lucas and Luna explore the hidden driver of email deliverability: sender reputation. They break down how mailbox…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Gamification Boosts Engagement by 40 Percent
Episode 100 of the Email Marketing Podcast explores how gamification can transform subscriber engagement. Lucas shares a detailed case study of a DTC skincare…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List A B Testing Boosts Performance
In this episode, Lucas and Luna dive into the art and science of A/B testing your email list. They explore why most marketers test the wrong variables, how to…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Value Bets Drive Long-Term Subscriber Loyalty
In this episode of The Email Marketing Podcast, hosts Lucas and Luna explore a counterintuitive strategy for building subscriber loyalty: the 'value…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Curiosity Gaps Drive Clicks
Lucas and Luna explore how email marketers use curiosity gaps — deliberately withholding key information in subject lines and preview text — to boost…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Anniversary Campaigns Drive Subscriber Loyalty
In episode 96 of The Email Marketing Podcast, Lucas and Luna dive into the power of subscriber anniversary campaigns—timing a personalized message exactly one…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Birthday Campaigns Boost Engagement
Lucas and Luna dive into the surprisingly effective strategy of birthday email campaigns. Lucas shares data from a mid-size retailer that saw a 60% higher…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List FOMO Campaigns Drive Subscriber Engagement
Lucas and Luna explore how email marketers can ethically leverage FOMO (fear of missing out) to boost engagement without resorting to manipulative tactics…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Microsegments Boost Revenue by 30 Percent
Lucas and Luna explore the power of microsegmentation in email marketing, using a real case from a mid-size B2B SaaS company that split its 50,000-subscriber…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Preference Centers Cut Churn by Half
Lucas and Luna dive into why letting subscribers choose what they get—and how often—can dramatically reduce unsubscribes. They break down a 2025 case study…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Welcome Sequences Shape Long-Term Engagement
Lucas and Luna dive into the science behind welcome sequences — the first three to seven emails a new subscriber receives. They break down why a well-crafted…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Dayparting Boosts Open Rates
Lucas and Luna explore how timing your email sends based on individual subscriber behavior—not just time zones—can dramatically improve open and click-through…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Hibernation Boosts Long-Term Engagement
Lucas and Luna explore the counterintuitive strategy of email list hibernation — intentionally pausing inactive subscribers rather than deleting or spamming…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Scarcity Boosts Subscriber Value
Lucas and Luna explore a counterintuitive strategy for email marketers: artificially limiting subscriber count to increase engagement and revenue. They examine…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Bonuses Boost Subscriber Retention
Lucas and Luna explore how strategic bonuses — not bribes — can re-engage dormant subscribers and deepen loyalty. They examine a case study from a B2B SaaS…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Donation Requests Build Subscriber Loyalty
In Episode 86 of The Email Marketing Podcast, Lucas and Luna explore a counterintuitive strategy: asking your email list for donations. They break down the…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Preheaders Drive Open Rates
In this episode of The Email Marketing Podcast, Lucas and Luna dive into one of the most overlooked elements of email marketing: the preheader text. They…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Verification Reduces Bounce Rates
In this episode of The Email Marketing Podcast, hosts Lucas and Luna dive into the often-overlooked practice of email list verification—systematically removing…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Decompression Prevents Subscriber Fatigue
In this episode of The Email Marketing Podcast, Lucas and Luna explore the concept of email list decompression — a strategy where marketers deliberately pause…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Sentiment Analysis Can Predict Churn
In episode 82 of The Email Marketing Podcast, Lucas and Luna explore how sentiment analysis of subscriber replies can flag dissatisfaction before unsubscribe…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Reactivation Campaigns Recovered 30 Percent Lost Subscribers
Lucas and Luna dive into the science behind email list reactivation campaigns, using the example of a mid-size e-commerce brand that recovered 30 percent of…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Newsletter Welcome Sequences Set the Tone for Engagement
In episode 80 of The Email Marketing Podcast, Lucas and Luna dive into the critical role of welcome sequences in email marketing. They explore how the first…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Shrinkage Is Actually Good for Business
Lucas and Luna challenge the obsession with list size, arguing that intentional list culling through sunset policies and re-engagement checkpoints can boost…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Checkpoints Prevent Subscriber Fatigue
Lucas and Luna explore a counterintuitive strategy for email marketers: building in deliberate 'checkpoints' that pause campaigns to ask subscribers…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Windowing Boosts Open Rates by 30 Percent
Lucas and Luna dive into 'email list windowing' — the practice of temporarily pausing sends to segments that haven't opened in 30 days. Lucas…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Appends Are a Disaster
Most marketers think adding more subscribers is always good. But list appends—buying or renting email addresses—can destroy your sender reputation, land you in…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Surveys Boost Engagement and Reduce Churn
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the surprising power of email list surveys. They explore how asking subscribers the…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Confirmation Emails Boost Engagement
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the overlooked power of the confirmation email — the one sent immediately after a…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Most Engaged Subscribers Go Dark
Lucas and Luna tackle a maddening email-marketing paradox: your most loyal subscribers — the ones who always open, always click — suddenly go silent. Lucas…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Zero-Day Optimization Works
Lucas and Luna explore the concept of 'zero-day optimization' — the idea that the highest-leverage moment for an email list is the moment a new…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Preference Centers Cut Unsubscribe Rates in Half
Lucas and Luna unpack the surprisingly powerful case for preference centers — letting subscribers choose frequency, content type, and topics. They examine a…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Freshness Prevents Engagement Decay
Lucas and Luna explore a hidden factor in email marketing success: list freshness. Using a case study from a mid-size e-commerce brand that cut its inactive…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Segmentation Reduced Churn by 40 Percent
Lucas and Luna dive into a 2025-2026 case study from a mid-size DTC brand called Grove and Co. that used behavioral segmentation—not just demographics—to cut…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Design Affects Deliverability
In this episode of The Email Marketing Podcast, Lucas and Luna explore the surprising link between email design and deliverability. They discuss how factors…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Low Email Frequency Beats High Volume in 2026
When every brand clogs your inbox, the smartest email marketers are pulling back. Lucas and Luna unpack research from the 2026 Subscriber Sentiment Index —…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Cold Starts Kill Engagement
Lucas and Luna dig into why sending emails to brand-new subscribers at full frequency can tank open rates by 30 percent or more within 90 days. They walk…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Throttling Improves Subscriber Experience
Lucas and Luna dive into the counterintuitive strategy of email throttling: sending fewer emails to your best subscribers to improve engagement. They break…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Preheaders Drive Higher Open Rates
Lucas and Luna dig into the unsung hero of email marketing: the preheader text. They break down why the preheader is the second-most-visible element in an…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Weathering Prepares Subscribers for a Launch
Lucas and Luna explore the concept of 'email list weathering' — a pre-launch strategy to warm up your audience before a big product drop. They break…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Personalization Drives Subscriber Loyalty
In Episode 62 of The Email Marketing Podcast, Lucas and Luna explore how email list personalization goes beyond using a subscriber's first name. They dive…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Lifecycle Scoring Predicts Churn
Lucas and Luna dive into email lifecycle scoring—a predictive model that scores subscribers based on recency, frequency, and engagement to forecast churn…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Microsegmentation Triples Click-Through Rates
Lucas and Luna dive into the power of microsegmentation — grouping subscribers by their behavior down to the specific product category they clicked last week…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Reactivation Sequences Can Recover Lost Revenue
In this episode of The Email Marketing Podcast, Lucas and Luna dive into email list reactivation sequences—specifically, how to win back subscribers who have…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Welcome Email Is Your Highest-ROI Message
Episode 58 of The Email Marketing Podcast: Lucas and Luna break down why the welcome email is the single most valuable message in your email program. They…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Authentication Builds Subscriber Trust
Lucas and Luna dive into the often-overlooked world of email authentication protocols—SPF, DKIM, and DMARC—and how they directly impact deliverability and…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Accessibility Boosts Subscriber Engagement
Lucas and Luna dive into the overlooked power of email accessibility — making your emails work for subscribers with visual impairments, cognitive differences…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Throttling Improves Subscriber Experience
Episode 55 of The Email Marketing Podcast — Lucas and Luna explore why sending every subscriber every email is a mistake. They dig into a case study from a…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Segmentation Boosts Revenue by 760 Percent
Lucas and Luna dive into the power of email list segmentation, citing a 760% revenue uplift from a Mailchimp study of 11,000 campaigns. They explore how a…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Hibernation Re-Engages Dormant Subscribers
In Episode 53 of The Email Marketing Podcast, Lucas and Luna explore a counterintuitive strategy for dormant subscribers: email list hibernation. Instead of…