Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Windowing Boosts Open Rates by 30 Percent
Lucas and Luna dive into 'email list windowing' — the practice of temporarily pausing sends to segments that haven't opened in 30 days. Lucas cites a case study from a mid-market B2B SaaS company that saw open rates jump from 18% to 27% after implementing a 45-day window. Luna challenges whether this conflicts with re-engagement sequences, and Lucas explains how to pair windows with sunset campaigns. They discuss the trade-off between list size and engagement, and why windowing is becoming standard in 2026 as deliverability algorithms penalize low-engagement sends. Specific…
The skinny
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