Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List SPF Records Stop Spoofing Attacks
Email deliverability isn't just about good content—it's about authentication. In this episode, Lucas and Luna dive into SPF (Sender Policy Framework) records, the first line of defense against email spoofing. They walk through a real example: a small e-commerce brand whose newsletters were landing in spam because their SPF record misconfigured. Lucas explains how SPF works by listing authorized sending IPs, what happens when you miss a third-party sender like Mailchimp or Salesforce, and the surprising stat that 23 percent of Fortune 500 companies still have invalid SPF records as…
The skinny
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