Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Cold Starts Kill Engagement
Lucas and Luna dig into why sending emails to brand-new subscribers at full frequency can tank open rates by 30 percent or more within 90 days. They walk through the cold-start problem using data from a B2C retailer that tested gradual onboarding versus full-send from day one. The hosts explain how mailbox providers treat unknown senders, why warm-up sequences matter, and what a smart ramp-up schedule looks like. If you run any email list, this episode will change how you think about the first 30 days of a subscriber’s lifecycle.
#EmailMarketing #ColdStart #ListHealth #OpenRates…
The skinny
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