Why Email Throttling Improves Subscriber Experience

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Jun 16, 2026 · 10m · transcript

Episode 55 of The Email Marketing Podcast — Lucas and Luna explore why sending every subscriber every email is a mistake. They dig into a case study from a mid-size B2B SaaS company that cut send volume by 22% yet saw click-through rates jump 34%. The hosts walk through the logic of email throttling: how to segment by engagement recency, set per-subscriber daily caps, and use algorithmic pacing to prevent fatigue. They also address common fears — throttling feels like leaving money on the table — and show why conservative send strategies actually preserve long-term sender reputation and list…