Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Weathering Prepares Subscribers for a Launch
Lucas and Luna explore the concept of 'email list weathering' — a pre-launch strategy to warm up your audience before a big product drop. They break down a specific case: a skincare startup called Dewpoint that used a 14-day weather sequence to prime its 8,000 subscribers. The sequence generated a 41% open rate and a 12% click-through rate on launch day. Lucas explains the three-phase structure: awareness, education, and urgency. Luna challenges whether weathering is just hype-building, and Lucas counters with data on list fatigue. They discuss timing, list size considerations, and…
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