Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Accessibility Boosts Subscriber Engagement
Lucas and Luna dive into the overlooked power of email accessibility — making your emails work for subscribers with visual impairments, cognitive differences, or device constraints. They unpack a 2025 study from the Email Experience Council showing that accessible emails see 28% higher click-through rates and 15% more conversions. Lucas walks through three specific changes: semantic HTML structure, high-contrast color ratios, and descriptive alt text for images. Luna pushes back on the 'too technical' objection, citing Litmus data that 62% of subscribers read emails with images…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.