Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Checkpoints Prevent Subscriber Fatigue
Lucas and Luna explore a counterintuitive strategy for email marketers: building in deliberate 'checkpoints' that pause campaigns to ask subscribers if they still want to receive messages. They examine why high-volume senders like Morning Brew use this tactic to maintain long-term engagement, and share data showing that brands using checkpoints see 22% lower churn and 15% higher click-through rates over six months. The hosts also discuss the difference between preference centers and checkpoints, how to implement them without killing momentum, and why the most engaged subscribers are…
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