How Email Throttling Improves Subscriber Experience

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Jun 21, 2026 · 9m · transcript

Lucas and Luna dive into the counterintuitive strategy of email throttling: sending fewer emails to your best subscribers to improve engagement. They break down a real-world case from a mid-size e-commerce brand that cut send frequency by 30% and saw open rates jump by 18% and click-through rates by 12% in 60 days. Lucas explains the psychology behind inbox fatigue and the 'less is more' principle for email marketers. Luna shares a surprising stat about how some segments actually prefer less frequent contact. The episode covers how to set up throttle rules by activity recency…