Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Gamification Boosts Engagement by 40 Percent
Episode 100 of the Email Marketing Podcast explores how gamification can transform subscriber engagement. Lucas shares a detailed case study of a DTC skincare brand that added a points-and-badges system to its email program, leading to a 42% increase in open rates and a 38% lift in click-through rates over six months. Luna discusses the psychology behind progress bars and leaderboards, and they debate whether gamification works for B2B audiences. The episode also includes a brief reflection on the ad-free model of the podcast and how listener support keeps it that way.
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The skinny
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