Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Birthday Campaigns Boost Engagement
Lucas and Luna dive into the surprisingly effective strategy of birthday email campaigns. Lucas shares data from a mid-size retailer that saw a 60% higher transaction rate from birthday emails compared to standard promotional emails, and a 45% lower unsubscribe rate. They discuss the psychology of personal data reciprocity, the best practices for timing and offer structure, and the pitfalls of getting the data wrong. Luna questions whether the strategy works for B2B audiences, and Lucas points to a SaaS case study that adapted the concept with company anniversary emails, achieving a 25%…
The skinny
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