Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Preheaders Drive Open Rates
In this episode of The Email Marketing Podcast, Lucas and Luna dive into one of the most overlooked elements of email marketing: the preheader text. They explore how a well-crafted preheader can boost open rates by up to 30 percent, using real examples from brands like Morning Brew and The Hustle. Lucas breaks down the anatomy of a high-performing preheader, including length, content strategy, and mobile optimization. Luna shares a surprising stat from a recent Litmus study showing that 70 percent of marketers still leave the preheader blank or auto-populate it. The hosts discuss common…
The skinny
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