Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Newsletter Welcome Sequences Set the Tone for Engagement
In episode 80 of The Email Marketing Podcast, Lucas and Luna dive into the critical role of welcome sequences in email marketing. They explore how the first five emails a new subscriber receives can determine long-term engagement, using real data from a 2026 Litmus study showing that brands with structured welcome flows see 33% higher open rates after 90 days. The hosts discuss specific tactics like progressive profiling, preference reinforcement, and the danger of over-selling too early. Luna shares a cautionary tale about a fashion brand that blew its welcome sequence by pushing a 40%…
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