Why Low Email Frequency Beats High Volume in 2026

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Jun 22, 2026 · 10m · transcript

When every brand clogs your inbox, the smartest email marketers are pulling back. Lucas and Luna unpack research from the 2026 Subscriber Sentiment Index — which found that 73 percent of consumers have unsubscribed from a list purely because of sending frequency. They contrast high-volume retail campaigns with the approach taken by the outdoor gear brand REI, which cut its promotional emails by 40 percent last year and saw click-through rates rise by 22 percent. The hosts dig into the psychology of 'email fatigue', the role of preference centers, and why sending less can actually…