Shows / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Every marketing team wants higher open rates, but the metrics that actually matter — list churn, segment responsiveness, and deliverability decay — rarely make it into the headlines. In each episode, Lucas and Luna cut through the email-marketing noise, dissecting real newsletter strategies from brands like Morning Brew, The Hustle, and Substack’s top earners. They walk through specific A/B test results (subject-line length, send-time windows, preview-text impact), debate the trade-offs between…
Episodes
The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber GrowthWhy Your Email List Is a Living Organism
In this episode of The Email Marketing Podcast, Lucas and Luna zoom out from the usual metrics to explore a powerful mental model: your email list is a living…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Temperature Affects Your Sender Reputation
In this episode of The Email Marketing Podcast, Lucas and Luna explore the concept of email list temperature and how it impacts deliverability and sender…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Copywriting Can Lift Your Conversion Rate
In this episode, Lucas and Luna dig into the art of writing emails that actually convert. They break down a real case: a European outdoor gear retailer that…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Segmentation Can Backfire
In this episode of The Email Marketing Podcast, Lucas and Luna dive into a surprising counterintuitive finding: over-segmentation of your email list may…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Inflation Hurts Deliverability and Revenue
In this episode, Lucas and Luna revisit the hidden cost of a bloated email list. They explain why buying or renting email lists to boost subscriber counts can…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Co-Registration Boosts Subscriber Growth
In this episode of The Email Marketing Podcast, Lucas and Luna explore the power of co-registration—a strategy where brands partner to grow their email lists…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Shrinkage Can Boost Revenue
In this episode of The Email Marketing Podcast, Lucas and Luna explore a counterintuitive marketing strategy: deliberately shrinking your email list to grow…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Verification Matters More Than Ever
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the often-overlooked world of email list verification. They explore why keeping your…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Churn Is Not the Enemy
In this episode, Lucas and Luna dive into the surprisingly controversial idea that high email list churn might not be a problem to eliminate, but a signal to…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Segmentation Is Overrated
Lucas and Luna challenge a common belief: that list segmentation is always worth the effort. They dig into a real B2B software company that ditched complex…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Authentication Boosts Deliverability
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the surprisingly under-discussed topic of email authentication and its direct impact…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Re-Engagement Emails Saved a Dying Newsletter List
In this episode, Lucas and Luna dive into a specific, often-overlooked strategy for email marketers: the re-engagement campaign. They dissect a case study…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Abandoned Cart Emails Recover Lost Revenue
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the mechanics of abandoned cart emails—why they work, how to sequence them, and the…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Segmentation Boosted a Retailer's Revenue by 25 Percent
In this episode, Lucas and Luna dive into the power of email list segmentation. They break down how a mid-sized online retailer used behavioral segmentation to…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How to Measure and Improve Email List Health
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the often-overlooked metric of email list health. They explain why a bloated list can…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email List Churn Rate Is Higher Than You Think
In this episode of The Email Marketing Podcast, Lucas and Luna dig into a metric most marketers quietly ignore: list churn. Using the example of a mid-sized…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How a Welcome Email Series Doubled Engagement
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the surprising power of a well-crafted welcome email sequence. They share how a…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Pruning Boosts Deliverability
In this episode, Lucas and Luna dig into a topic every email marketer knows they should address but often puts off: list pruning. Lucas walks through a real…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Growth Rate Predicts Revenue
In this episode, Lucas and Luna dig into a metric that many email marketers overlook: list growth rate. Lucas walks through a case study from a mid-sized…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Co-Registration Boosts Subscriber Growth
In this episode, Lucas and Luna dive into email list co-registration—a strategy where you partner with complementary brands to offer a bundled sign-up, letting…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How One Subject Line Boosted Open Rates by 31 Percent
In this episode of The Email Marketing Podcast, Lucas and Luna dive into a single, powerful case study: how a mid-sized e-commerce brand lifted open rates by…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Validation Cut Bounce Rates for a SaaS Startup
In this episode of The Email Marketing Podcast, Lucas and Luna explore how a B2B SaaS startup slashed its email bounce rate by 38 percent over two months by…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Newsletters Are Key for Small Business Growth
In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna explore how small businesses can leverage email newsletters to drive growth and…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How a B2B Software Firm Cut Churn with Value-Acknowledgment Emails
In this episode of The Email Marketing Podcast, Lucas and Luna explore a counterintuitive yet powerful tactic: value-acknowledgment emails. Instead of pushing…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Inflation Hurts Deliverability and Revenue
In this episode of The Email Marketing Podcast, Lucas and Luna dig into a silent growth killer: email list inflation. They break down why a bloated list of…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Plain-Text Emails Beat Fancy Templates
In this episode, Lucas and Luna explore the surprising power of plain-text emails. They discuss how stripping away HTML and design can actually boost open…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Winbacks Cut Churn for a Fitness App
In episode 146, Lucas and Luna explore how a fitness app cut subscriber churn by 28 percent using a strategic winback email sequence. They break down the exact…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Gamification Boosts Engagement by 25 Percent
In episode 145, Lucas and Luna explore how gamification can transform email marketing. They break down a real case study from SaaS company TaskFlow, which…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Interactive Email Elements Boosted Engagement by 25 Percent
In this episode, Lucas and Luna dive into how a D2C skincare brand added interactive elements—like in-email polls and AMP carousels—to their newsletter and saw…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Send Time Personalization Boosted Open Rates 30 Percent
Wanderlust Escapes, a travel brand with subscribers across 12 time zones, was sending all campaigns at 10 AM Eastern – and their open rates stagnated at 18…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email Preview Text Is Hurting Open Rates
Most email marketers obsess over subject lines but leave preview text as an afterthought. In this episode, Lucas and Luna break down why preview text is prime…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Subject Line Length Affects Open Rates
In this episode of the Email Marketing Podcast, Lucas and Luna dive into the surprising impact of subject line character count on open rates. They discuss a…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Co-Marketing Partnerships Grew an Email List by 50 Percent
In this episode of The Email Marketing Podcast, Lucas and Luna explore how co-marketing partnerships can supercharge email list growth. They break down a…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How a Lead Magnet Email Sequence Grew a List by 40 Percent
Most email marketers obsess over the number of subscribers, but quality matters more. In this episode, Lucas and Luna break down how a fictional e-commerce…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Behavioral Segmentation Boosted Revenue by 40 Percent
In Episode 138 of The Email Marketing Podcast, Lucas and Luna dive into behavioral email segmentation—moving beyond basic demographics to trigger campaigns…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How a 90-Day Sunset Policy Boosted Open Rates by 12 Percent
In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna dive into a real case study from a SaaS company called Nimbus Analytics. Facing a…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Post-Purchase Email Sequences Boost Repeat Sales by 22 Percent
In this episode of The Email Marketing Podcast, Lucas and Luna break down how a D2C skincare brand called Glow Theory used a three-email post-purchase sequence…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How a Three-Part Welcome Email Sequence Boosts Retention
Welcome emails are the highest-performing messages in any email program, but most brands send just one and move on. In this episode, Lucas and Luna break down…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Referral Programs Drive Viral Growth
In this episode of The Email Marketing Podcast, Lucas and Luna explore a B2B HR software company's referral program that grew its newsletter list by 400%…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Storytelling Doubled Open Rates for an Outdoor Brand
In this episode, Lucas and Luna examine how an outdoor apparel company called Trailblazer Goods transformed its email marketing by replacing promotional…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Empathy-Driven Email Lists Build Long-Term Loyalty
In this episode of The Email Marketing Podcast, Lucas and Luna explore why empathy-driven email marketing—focusing on subscriber context, timing, and emotional…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Birthday Emails Boost Engagement by 60 Percent
Lucas and Luna explore a surprisingly effective email marketing strategy: birthday emails. They break down the psychology behind these messages, share a case…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Cart Abandonment Timings Boost Recovery Rates
Lucas and Luna dig into the surprising data behind cart abandonment email timing. Most marketers send the first recovery email within an hour, but a 2025 study…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Surveys Uncover Subscriber Intent
Episode 129 of The Email Marketing Podcast reveals how a simple one-question survey at signup can boost open rates by over 20 percent. Lucas shares a case…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Zero-Party Data Transforms Personalization
In this episode of The Email Marketing Podcast, Lucas and Luna explore how zero-party data—information subscribers proactively share—can dramatically improve…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Re-engagement Campaigns Recover Ghost Subscribers
Episode 127: Lucas and Luna dig into the mechanics of reactivation emails — not just a generic 'we miss you' blast, but the specific timing, subject…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Warming Rescues a New Sender From Spam
Lucas and Luna dive into the practice of email list warming — the gradual, deliberate increase in sending volume that protects a new sender's domain…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List A-B Testing Cut Churn by 30 Percent for One Retailer
Episode 125 of The Email Marketing Podcast with Fexingo digs into the power of A-B testing to reduce subscriber churn. Lucas and Luna explore a real case: an…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Gamification Doubled Engagement for One Retailer
In Episode 124, Lucas and Luna dig into a specific case: how a mid-size DTC retailer called Willow & Ash used gamification mechanics — progress bars, tiered…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Abandoned Browse Emails Recover 15 Percent of Lost Sales
Lucas and Luna dig into abandoned browse emails—a specific triggered email that reminds subscribers what they looked at but didn't buy. Lucas walks…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Empty Email Lists Can Hurt Your Deliverability
Lucas and Luna unpack the concept of 'email list entropy' — the idea that even a clean, opt-in list decays over time if it's not being actively…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Reciprocal Links Build Trust
In episode 121 of The Email Marketing Podcast, Lucas and Luna explore a surprisingly effective tactic for building subscriber trust: reciprocal links in email…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Rebranding Reengaged One Lapsed Audience
When online retailer Birchbox sent a rebrand email to 800,000 dormant subscribers, the campaign delivered a 29% open rate and 3.4% click-through rate on a list…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Temptation Emails Win Subscribers Back
Lucas and Luna explore the surprising power of 'temptation emails'—brief, emotionally resonant messages sent to lapsed subscribers offering a simple…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Invite-Only Strategy Builds Premium Communities
Lucas and Luna explore an unconventional approach to email marketing: the invite-only list. Instead of trying to grow a massive subscriber base, some brands…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Preference Centers Reduce Churn
Lucas and Luna dive into the surprising data behind email preference centers — letting subscribers choose what they receive and how often. They break down a…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Deliverability Testing Prevents Spam Folders
In this episode, Lucas and Luna dive into the often-overlooked world of email deliverability testing. They break down how pre-sending your campaigns to test…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Segmentation Boosts Open Rates
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the power of email list segmentation, using Mailchimp's 2025 data showing a 14.3…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Double Opt-In Boosts List Quality
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the mechanics and real-world impact of double opt-in for email lists. They break down…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Welcome Sequences Boost Conversion by 50 Percent
In Episode 113 of The Email Marketing Podcast, Lucas and Luna dive into the science behind welcome sequences — those first few emails a new subscriber…