How Post-Purchase Email Sequences Boost Repeat Sales by 22 Percent

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Jul 26, 2026 · 5m · transcript

In this episode of The Email Marketing Podcast, Lucas and Luna break down how a D2C skincare brand called Glow Theory used a three-email post-purchase sequence to lift repeat purchase rate by 22 percent. They walk through each email in the flow: a thank-you plus tutorial, a triggered upsell based on the purchased product, and a 45-day replenishment reminder. The hosts discuss timing, personalization, and why many brands leave money on the table by not following up after the first sale. If you run an e-commerce email list, this episode gives you a concrete blueprint to test.

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