Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Temperature Affects Your Sender Reputation
In this episode of The Email Marketing Podcast, Lucas and Luna explore the concept of email list temperature and how it impacts deliverability and sender reputation. They discuss how engagement patterns, list hygiene, and sending frequency affect your standing with ISPs, and why a 'hot' list is more valuable than a big one. Drawing on concrete examples from a B2B newsletter and a retail campaign, they share practical tips for keeping your list warm, such as re-engagement sequences, sunset policies, and consistent sending cadence. Tune in to learn how monitoring list temperature can…
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