Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Welcome Sequences Boost Conversion by 50 Percent
In Episode 113 of The Email Marketing Podcast, Lucas and Luna dive into the science behind welcome sequences — those first few emails a new subscriber receives. They break down research from Campaign Monitor showing that welcome emails generate 320 percent more revenue per email than other promotional mailings, and explain why a 4-email sequence can boost click-through rates by over 50 percent compared to a single welcome. Lucas walks through a real example from a B2B SaaS company that replaced its one-off welcome with a five-email nurture flow and saw conversion rates jump from 2.1 percent…
The skinny
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