Shows / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Every marketing team wants higher open rates, but the metrics that actually matter — list churn, segment responsiveness, and deliverability decay — rarely make it into the headlines. In each episode, Lucas and Luna cut through the email-marketing noise, dissecting real newsletter strategies from brands like Morning Brew, The Hustle, and Substack’s top earners. They walk through specific A/B test results (subject-line length, send-time windows, preview-text impact), debate the trade-offs between…
Episodes
The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber GrowthThe Rise of Privacy-First Email Attribution
Apple’s Mail Privacy Protection has fundamentally broken traditional email attribution, forcing marketers to abandon open rates as a primary KPI. This episode…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Micro-Commitments Drive Revenue Growth
Most marketers obsess over the big sale, but Lucas and Luna explore how small, low-friction interactions—like a simple poll or a one-click preference…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Friction Drives Higher Conversion Rates
In this episode of The Email Marketing Podcast, Lucas and Luna explore a counterintuitive strategy: intentionally adding friction to your email flows to boost…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Psychology of Email Subject Lines That Convert
In this episode of The Email Marketing Podcast, Lucas and Luna dissect the cognitive mechanics behind high-performing subject lines. Moving beyond open rate…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Fatigue Is Killing Your Growth
In this episode of The Email Marketing Podcast, Lucas and Luna explore the concept of email fatigue — that subtle but measurable drop in engagement when…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Predictive Analytics Drive Revenue
We explore how predictive analytics in email marketing transforms guesswork into precision targeting. By leveraging machine learning to forecast subscriber…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Friction Drives Conversion Rates
We dissect the counterintuitive reality that friction in email flows actually boosts conversion rates by filtering for high-intent buyers. Lucas and Luna…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Attribution Is Breaking Your Growth
Most marketers are still using last-click attribution to measure email revenue, which systematically undervalues the nurture sequences that actually build…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Data Cleanliness Actually Drives Revenue
We are looking at the hidden cost of dirty data in your email marketing stack. Most marketers obsess over open rates and subject lines, but the real revenue…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Design Drives Revenue
We explore the often-overlooked world of email design and how it impacts revenue. From responsive layouts to dark mode optimization, we break down the…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email List Is Actually Too Clean
We are tackling the uncomfortable truth about list hygiene: your marketing might be failing because you have removed too many subscribers. We look at the…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Lists Are Being Rebuilt Through Direct-to-Consumer Data
The traditional email list is dying, but a new model is emerging where brands treat subscriber data as a living asset rather than a static inventory. Lucas and…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Frequency Reshapes Subscriber Lifetime Value
Most marketers treat email frequency as a dial to be turned down, fearing unsubscribes. But new data from the Fexingo Consumer Insights Group suggests that for…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Friction Drives Conversion Rates
Open rates are a vanity metric, but click-to-conversion is where the money lives. In this episode, we break down the counterintuitive strategy of adding…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Behavioral Nudges Increase Email Revenue
In this episode of The Email Marketing Podcast, Lucas and Luna dissect the mechanics of behavioral nudges in email campaigns. Moving beyond simple…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Engagement Beats Deliverability
On this episode of The Email Marketing Podcast, Lucas and Luna dismantle the industry obsession with inbox placement. We explore why sending to a smaller…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Recency Killed My Open Rates
Lucas and Luna dissect the 'frequency fatigue' problem plaguing modern email marketers. Using a specific case study of a DTC brand that cut its send…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Decay Kills Revenue
Most marketers obsess over acquiring new subscribers, but the silent killer of email revenue is list decay. In this episode, we look at how inactive addresses…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Silent Revenue of Email Flows
Most marketers obsess over the weekly newsletter, but the real money lives in automated flows triggered by user behavior. We break down how onboarding…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Hygiene Drives Revenue
Most marketers obsess over acquiring new subscribers, but the silent revenue killer is often your existing list. In this episode of The Email Marketing…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Automation Drives Revenue
Lucas and Luna break down the hidden revenue engine in modern email marketing: behavioral automation. While most marketers focus on broadcast blasts, the real…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Recency Drives Revenue Growth
Email marketers often obsess over list size and open rates, but recent data suggests the timing of your last send matters more than you think. We explore how…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Consent Laws Reshape Subscriber Trust
We examine the structural shift in email marketing driven by tightening consent standards and privacy regulations. Lucas and Luna discuss how brands are moving…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Content Formats Drive Revenue
We break down the revenue impact of pure text emails versus HTML-rich newsletters using data from a major SaaS company’s A-B tests. Lucas and Luna discuss why…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Micro-Segments Drive Revenue
In this episode of The Email Marketing Podcast, Lucas and Luna dismantle the myth that broad segments are enough for modern growth. They examine a specific…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Death of the Inbox as a Marketing Channel
We explore why email open rates have collapsed to single digits and what that means for customer retention. Using data from October 2026, we examine how…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Revenue Stagnates Despite High Open Rates
Open rates are lying to you. In this episode, Lucas and Luna dissect why high engagement metrics mask a deeper problem: the shift from inbox-centric reading to…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Silent Killer of Email Deliverability
Most marketers obsess over subject lines and send times, but in September 2026, the real bottleneck is often your own internal tracking. We break down how…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Subject Lines Fail in Zero-Click Inboxes
We talk about the shift from click-throughs to zero-click engagement, using Apple Mail Privacy Protection and Gmail’s read receipts as the catalyst. Lucas…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Deliverability Actually Works
We dig into the invisible infrastructure of email marketing — specifically, how sender reputation is built and maintained through authentication protocols like…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Micro-Commitments Drive Revenue Growth
Most marketers treat email as a broadcast channel, but the real leverage lies in micro-commitments—tiny, low-friction interactions that build trust over time…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Psychology of Email Subject Lines
Why do some emails get opened while others vanish into the void? In this episode, we break down the cognitive psychology behind subject line performance. We…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Hidden Revenue in Your Email Archive
We dig into why most marketers treat email lists as broadcast channels instead of searchable assets. Using data from a mid-market SaaS company that recovered…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Lists Became Real Estate
We are looking at the structural shift in digital marketing where owned email lists are functioning less like a communication channel and more like…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Subject Line Testing Transformed Email Revenue
Lucas and Luna explore how systematic subject line testing, using a specific framework from the marketing team at Mailchimp, can lift open rates by up to…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Warmup Protects Domain Reputation
Most marketers treat email warmup as a technical checklist item, but it is actually the single most important factor in protecting your domain’s long-term…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Personalization Actually Drives Revenue
Most marketers think personalization means inserting a first name. It doesn't. We look at how companies like Amazon and Netflix use behavioral data to…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Revenue Stagnates Despite High Open Rates
We are dissecting the silent killer of email marketing revenue in September twenty twenty-six: the gap between open rates and actual conversions. While many…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Hidden Tax of Email Privacy Rules
Apple’s Mail Privacy Protection and iOS updates have fundamentally shifted how marketers measure engagement. In this episode, Lucas and Luna break down why…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Silent Revenue Killer in Your Email Inbox
We talk about the hidden cost of email attribution in modern marketing, but today we’re looking at something even more subtle: how the design of your email…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Send Time Shapes Revenue
Most marketers assume email performance is driven by subject lines or design, but the data suggests timing is the silent lever. We look at how send time…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Segmentation Drives Revenue Growth
We break down the specific mechanics of behavioral segmentation versus demographic slicing, using a case study from a mid-market SaaS company that increased…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Metadata Shapes Search Visibility
We explore how email metadata—specifically structured data and schema markup—is quietly influencing search engine visibility and click-through rates. Lucas and…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Decay Costs Revenue
Most marketers treat their email list as a static asset, but it is actually a depreciating one. In this episode of The Email Marketing Podcast, Lucas and Luna…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Behavioral Email Drives Revenue
We explore how behavioral email marketing shifts the focus from broad campaigns to triggered, context-aware messages that drive higher conversion rates. Lucas…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Hidden Cost of Email List Hygiene
Most marketers obsess over acquisition, but stale subscribers are silently destroying sender reputation and wasting ad spend. We break down why inactive emails…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Automation Triggers Drive Revenue
Most marketers treat email automation as a set-and-forget task, but the real revenue lives in the trigger logic. In this episode, Lucas and Luna break down how…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Micro-Commitments Drive Revenue Growth
Most marketers obsess over open rates, but the real engine of email revenue is the micro-commitment. In this episode, Lucas and Luna break down how asking for…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Silent Killer of Email Revenue
Most marketers obsess over open rates and click-throughs, but there is a silent metric that actually determines if your emails generate revenue or just noise…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Templates Shape Subscriber Trust
Most marketers treat email templates as design assets. They are actually trust signals. We break down how rigid template structures create subconscious…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email Revenue Stagnates Despite High Open Rates
Most marketers celebrate high open rates while ignoring the silent killer of email revenue: list temperature decay. In this episode, Lucas and Luna dissect how…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Hidden Cost of Email Attribution in Modern Marketing
Most marketers credit the last click before a sale, but that ignores the long game of email nurturing. We look at how attribution models are distorting budget…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Frequency Shapes Subscriber Loyalty
We explore the hidden cost of email frequency on long-term subscriber loyalty, using data from a major e-commerce retailer who cut their send volume by half…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Deliverability Survives AI Spam Filters
We talk to a CMO who cut her bounce rate by eighteen percent without changing her list, simply by adjusting how she handles unverified addresses. The key…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Fatigue Is Killing Your Revenue
In this episode, Lucas and Luna dissect the hidden crisis of email fatigue in September 2026. With average send frequencies hitting record highs, they explore…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Psychology of Email Subject Lines That Actually Work
Lucas and Luna dissect why curiosity gaps outperform urgency in email marketing, using data from a recent study by the Email Marketing Academy. They explore…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How to Use Email Preheaders to Boost Open Rates
In this episode of The Email Marketing Podcast, Lucas and Luna explore the underrated power of the email preheader—the snippet of text that appears next to or…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Personalization Algorithms Actually Work in Email Marketing
In this episode of The Email Marketing Podcast, Lucas and Luna break down how modern personalization algorithms actually work behind the scenes of email…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Growth Rate Predicts Revenue
In this episode of The Email Marketing Podcast, Lucas and Luna explore the surprising link between email list growth rate and revenue, drawing on a case study…
- The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Velocity Beats List Size for Revenue
In this episode of The Email Marketing Podcast, Lucas and Luna explore how email list velocity — the rate at which your list grows — often matters more than…