Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Automation Drives Revenue
Lucas and Luna break down the hidden revenue engine in modern email marketing: behavioral automation. While most marketers focus on broadcast blasts, the real growth comes from triggered sequences like welcome series, abandoned cart flows, and re-engagement campaigns. Using concrete examples from major retailers, they show how automated emails generate higher open rates and conversion than manual sends. The episode explores the technical setup, segmentation logic, and ROI of automating subscriber journeys rather than just sending periodic newsletters.
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The skinny
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