How Email Friction Drives Conversion Rates

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Oct 16, 2026 · 9m · transcript

Open rates are a vanity metric, but click-to-conversion is where the money lives. In this episode, we break down the counterintuitive strategy of adding intentional friction to your email flows. We look at why removing one-click links and forcing a deliberate landing page interaction actually increases purchase intent and reduces refund rates. Using data from major e-commerce retailers and behavioral psychology principles, Lucas and Luna explore how small hurdles in the subscriber journey create higher quality leads and more sustainable revenue growth for your business.

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