Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Recency Killed My Open Rates
Lucas and Luna dissect the 'frequency fatigue' problem plaguing modern email marketers. Using a specific case study of a DTC brand that cut its send volume by half but saw revenue rise, they explore why sending less can actually build more trust. They break down the math behind list decay, the psychology of inbox zero, and how to re-engage dormant subscribers without triggering spam filters. This is Episode 216 of The Email Marketing Podcast.
#EmailMarketing #ListHygiene #SubscriberGrowth #OpenRates #DTCBrands #InboxZero #EmailFrequency #MarketingStrategy #ConsumerPsychology…
The skinny
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