How Email Recency Drives Revenue Growth

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Oct 5, 2026 · 11m · transcript

Email marketers often obsess over list size and open rates, but recent data suggests the timing of your last send matters more than you think. We explore how subscriber recency—the time elapsed since a user last interacted with your email—predicts future revenue better than any demographic segment. Using a case study from a mid-sized SaaS company that shifted its focus to recency-based suppression, we reveal why letting inactive subscribers rot in your database is costing you deliverability and reputation. We break down the specific thresholds for what constitutes 'active' versus…