Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Hidden Cost of Email Attribution in Modern Marketing
Most marketers credit the last click before a sale, but that ignores the long game of email nurturing. We look at how attribution models are distorting budget decisions, using data from recent studies showing that early-touch emails drive up to forty percent more revenue than assumed. Lucas and Luna break down why shifting from last-click to multi-touch attribution reveals the true value of newsletters and welcome sequences, helping you allocate spend where it actually moves the needle.
#EmailMarketing #AttributionModeling #DigitalStrategy #ConversionOptimization #MarketingROI…
The skinny
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