How Email Friction Drives Conversion Rates

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Oct 23, 2026 · 7m · transcript

We dissect the counterintuitive reality that friction in email flows actually boosts conversion rates by filtering for high-intent buyers. Lucas and Luna explore how reducing ease of access can increase perceived value, using a specific case study of a direct-to-consumer brand that increased revenue by twenty percent by adding steps to their checkout flow. We look at the psychology of commitment, the role of CAPTCHA and verification in trust building, and why making it slightly harder to buy might be the smartest move for your bottom line this October.

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