Why Email Revenue Stagnates Despite High Open Rates

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Sep 19, 2026 · 13m · transcript

We are dissecting the silent killer of email marketing revenue in September twenty twenty-six: the gap between open rates and actual conversions. While many brands celebrate high engagement metrics, we argue that without strategic list decay management and precise segmentation, those opens do not translate to sales. Lucas walks through the mechanics of how stale data inflates open counts while eroding trust, using a concrete case study of a mid-sized retailer who saw revenue drop even as their subscriber base grew. Luna challenges the framing on attribution models before they drill into…