How Personalization Algorithms Actually Work in Email Marketing

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Aug 30, 2026 · 7m · transcript

In this episode of The Email Marketing Podcast, Lucas and Luna break down how modern personalization algorithms actually work behind the scenes of email campaigns. They explain the difference between rule-based personalization and real-time machine learning, using a concrete example of a mid-sized retailer that used segmentation to boost revenue. They also discuss why most marketers overcomplicate personalization and why starting with simple behavioral triggers often beats a complex algorithm. The hosts share practical tips for collecting the right data, avoiding the creepy factor, and…