Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Growth Rate Predicts Revenue
In this episode of The Email Marketing Podcast, Lucas and Luna explore the surprising link between email list growth rate and revenue, drawing on a case study of a mid-sized B2B SaaS company that saw a 30% revenue lift after systematically improving its subscriber growth rate. They break down why growth rate—not just list size—is the real metric to watch, how to calculate it, and the specific tactics that moved the needle: from optimizing signup forms to leveraging co-registration. Expect practical advice on setting growth benchmarks, avoiding common pitfalls like buying lists, and turning…
The skinny
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