Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Consent Laws Reshape Subscriber Trust
We examine the structural shift in email marketing driven by tightening consent standards and privacy regulations. Lucas and Luna discuss how brands are moving from permission-based models to trust-based ecosystems, using recent regulatory changes in California and emerging global standards as a case study. We break down why open rates are becoming less relevant than engagement depth and list retention, offering concrete steps for marketers to audit their current subscriber agreements. This episode provides actionable advice on rewriting consent language and redesigning welcome sequences to…
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