Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Decay Kills Revenue
Most marketers obsess over acquiring new subscribers, but the silent killer of email revenue is list decay. In this episode, we look at how inactive addresses silently drag down your deliverability and why cleaning your list is actually a growth strategy. We break down the specific mechanics of hard bounces versus soft bounces, and why keeping dead weight on your roster costs more than you think in both reputation and wasted ad spend.
#EmailMarketing #ListDecay #Deliverability #SubscriberGrowth #EmailHealth #BounceRates #InboxPlacement #EmailStrategy #MarketingMetrics #FexingoBusiness…
The skinny
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