Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Silent Killer of Email Deliverability
Most marketers obsess over subject lines and send times, but in September 2026, the real bottleneck is often your own internal tracking. We break down how third-party pixel tracking is silently inflating open rates while poisoning sender reputation with major ISPs. Lucas and Luna examine the shift toward privacy-centric inbox experiences, specifically looking at Apple’s Mail Privacy Protection and Google’s Zero-Click environment. You will learn why your open rate is now a vanity metric that misleads budget decisions, and discover the specific alternative KPIs—like click-through rate and…
The skinny
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