Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Fatigue Is Killing Your Growth
In this episode of The Email Marketing Podcast, Lucas and Luna explore the concept of email fatigue — that subtle but measurable drop in engagement when subscribers feel overwhelmed by volume rather than content. They break down how leading DTC brands are shifting from frequency-based growth to attention-based retention, using specific metrics like inbox zero rates and time-to-open as new KPIs. With examples from sustainable fashion retailers and fintech startups, they explain why sending less can actually drive higher lifetime value. This is a practical guide for marketers tired of watching…
The skinny
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