How Email Automation Triggers Drive Revenue

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Sep 10, 2026 · 10m · transcript

Most marketers treat email automation as a set-and-forget task, but the real revenue lives in the trigger logic. In this episode, Lucas and Luna break down how to audit your automated flows using the specific case of a mid-sized DTC brand that increased repeat purchase rates by twenty-eight percent simply by adjusting their post-purchase timing. We look at the data behind welcome series optimization, browse abandonment recovery, and win-back campaigns that actually convert. If you are still sending generic newsletters alongside your triggered emails, this is the conversation you need to hear…