How Email Frequency Reshapes Subscriber Lifetime Value

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Oct 17, 2026 · 8m · transcript

Most marketers treat email frequency as a dial to be turned down, fearing unsubscribes. But new data from the Fexingo Consumer Insights Group suggests that for high-intent brands, moderate frequency actually increases lifetime value by reinforcing habit loops. In this episode, we break down the 'Goldilocks Zone' of sending cadence—specifically looking at how weekly newsletters outperform daily blasts in retention metrics. We analyze why silence breeds churn faster than saturation and offer a concrete framework for testing your own send schedule without damaging deliverability or…