How Email Lists Became Real Estate

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Sep 23, 2026 · 13m · transcript

We are looking at the structural shift in digital marketing where owned email lists are functioning less like a communication channel and more like appreciating real estate assets. Using the example of a mid-sized SaaS company that shifted its valuation model to include subscriber equity, we explore why buying email lists is no longer just about open rates but about long-term hold value. The conversation drills into how marketers are now calculating the net present value of their subscriber base rather than chasing quarterly campaign spikes.

#EmailMarketing #DigitalStrategy #OwnedAudience…