Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Hidden Tax of Email Privacy Rules
Apple’s Mail Privacy Protection and iOS updates have fundamentally shifted how marketers measure engagement. In this episode, Lucas and Luna break down why open rates are no longer a reliable proxy for interest, citing specific data on inflated metrics and the shift toward conversion-based attribution. They explore how top-performing brands like Spotify and Shopify are adapting their measurement frameworks to survive in a post-cookie world, offering concrete steps for maintaining subscriber trust while tracking real revenue impact.
#EmailMarketing #MailPrivacyProtection #OpenRates…
The skinny
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