How Email Frequency Shapes Subscriber Loyalty

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Sep 4, 2026 · 8m · transcript

We explore the hidden cost of email frequency on long-term subscriber loyalty, using data from a major e-commerce retailer who cut their send volume by half. Instead of churn, they saw engagement surge and revenue per recipient climb. Lucas breaks down why less is often more when it comes to inbox real estate, while Luna challenges the conventional wisdom that consistency requires daily contact. We examine how reducing noise builds trust, increases open rates over time, and ultimately drives higher lifetime value for your audience. This episode offers a practical framework for finding your…