Why Your Email List Is Actually Too Clean

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Oct 19, 2026 · 10m · transcript

We are tackling the uncomfortable truth about list hygiene: your marketing might be failing because you have removed too many subscribers. We look at the specific mechanics of 'over-cleaning' and how it kills long-term revenue potential. Using data from recent industry benchmarks, we explore why keeping inactive addresses is often more profitable than aggressive scrubbing. This episode breaks down the exact threshold where cleaning becomes harmful and offers a new framework for segmenting by value rather than just engagement.

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