Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Warmup Protects Domain Reputation
Most marketers treat email warmup as a technical checklist item, but it is actually the single most important factor in protecting your domain’s long-term reputation. This episode breaks down why sending high-volume campaigns from a new or dormant domain triggers spam filters, and how to use gradual volume scaling to build trust with Internet Service Providers like Gmail and Outlook. We look at the specific mechanics of engagement signals that ISPs track, why sudden spikes kill deliverability, and the practical step-by-step process Lucas uses to ensure his newsletters land in the primary…
The skinny
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