The Death of the Inbox as a Marketing Channel

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Oct 1, 2026 · 7m · transcript

We explore why email open rates have collapsed to single digits and what that means for customer retention. Using data from October 2026, we examine how zero-click inboxes and AI summaries are stripping away the visual cues marketers relied on for decades. The focus is not on getting clicks, but on building trust through utility and brevity. We look at specific shifts in consumer behavior and the strategic pivot required for brands that can no longer rely on the subject line hook.

#EmailMarketing #InboxStrategy #OpenRateDecline #ZeroClickInboxes #CustomerRetention #AIInSummaries #DigitalTrust…